A Guide to Building a Career During Tough Times

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A Guide to Building a Career During Tough Times

This is a guest post from Michael Deane. Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.

The Coronavirus pandemic has flipped our world upside down. In just a couple of weeks, people around the planet have faced social isolation, illness, and even death. The economy took a hit too, and many businesses are struggling to stay afloat.

The changes are taking place fast and hard. Therefore, it is completely natural to feel anxious and scared as you’re watching your career dreams, hopes, and plans coming to a halt.

How does one go about building their career during these tough times? Don’t worry – the following tips should help you get back on the track.

Secure Your Current Job

Network with your coworkers beyond work-related social services. To protect yourself against layoffs and stay visible at work, build strong internal relationships.

Give yourself an edge by investigating your current employer and understanding key company issues. By doing this, you will have a realistic overview of the situation. You may even find opportunities that will help you secure your job, such as key projects that you can support.

Furthermore, try to become a high-potential employee by showing your interest in different things and demonstrating your learning agility.

Providing additional value to the company is something that can make you indispensable.

Network, Network, Network

Networking means connections and opportunities.

Meeting new people allows you to use their skills to your advantage. You will, however, have to give something in return – your money, your knowledge. People with successful careers network a lot. Their goal is to create profitable, long-lasting relationships.

Use the downtime created by the pandemic to reach out to teachers, mentors, college friends, as well as current and previous colleagues. Ask them how they’re holding up during these challenging times, share your situation, and try to help them in any way you can.

Having a web of connections will help you find lots of career choices and opportunities along the way.

Investigate New Industries

Was your industry hit particularly hard by the pandemic? If it was, recovery may take a long time. Consider switching to another industry. Those that grew during the chaos are obviously the best choice.

Start your research by identifying a couple of target companies. Read through their websites. Your ultimate goal should be to learn as much as possible about a particular company. Study their growth plans, financial stability, as well as products and customers.

Thorough research will be of great assistance when it comes to interviews.

Map Your Skills

Besides researching different fields, think about jobs outside your current scope. Jot down the skills you’re using in your current role.

For example public speaking, design, writing, programming, sales, reception, system administration, project management, data analysis, and others.

Once you’ve completed the list, find jobs that overlap with the skills you wrote down. Are excel skills only a small part of your job? Consider moving to a position where they’re more important, such as analyst of Big Data for a marketing company.

Add Remote-Friendly Keywords to Your Resumé

As you already know, telecommuting is at an increase. Many managers expect workers to show that they’re capable of remote working. Therefore, it’s vital to show your experience and aptitude at it.

In your LinkedIn profile, cover letter, and resumé, make sure to mention document-sharing tools you’re familiar with. Moreover, cite your familiarity with video technologies you have used.

Mentioning how you worked remotely is just as important. For example: “I was a leader of a remote team consisting of 10 workers spread across multiple time zones.” 

If you have any relevant soft skills, such as written communication or time management, highlight them too. These will demonstrate that you’re more than capable of being productive as a remote worker.

Brand Yourself

These days, it seems like nothing is as important as branding. Big-name companies spend tons of money to make themselves look like the market’s “big dogs”. Branding creates your image in the marketplace – it’s an ancient business strategy that still works.

To build your career during these challenging times, brand your name and services. Start doing this by creating a social media profile, a blog, or simply by offering awesome services.

Raise Your Standards

Finally, keep in mind that there’s one factor that separates the successful from the non-successful. It’s your standards – they are responsible for how you behave, believe, and think.

In case your standards are high, you will never be pleased with less than you can achieve. Individuals with high standards are typically more successful.

Take a moment to reflect upon your values. Give your best to improve them. By being the best version of yourself, you’ll succeed in building your career even in these trying times.

Building a successful career requires patience, effort, and time even in the best of circumstances. The tips listed above should help you make the best out of the current situation.


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