Information session: USC Marshall School of Business
USC Marshall's GEMBA and IBEAR programs give a critical boost to managers and mid-career professionals on their way to the top. On Thursday, October 8 from 7 to 8:30 p.m. you can attend an information session for USC Marshall School of Business. An international MBA degree from USC’s prestigious Marshall School of Business can help take your career success to a new level. Join us for an information session about our Los Angeles-based one-year, full-time [...]
7 Reasons to Invest in Strategic HR
Strategic HR is more than just the common clerical and legal duties that many HR departments are in charge of. Many companies fail to understand that HR plays a large role for your workforce talent throughout the employee lifecycle. While it's true that HR is responsible for onboarding top talent, making sure the paperwork is in order, and ensuring compliance in company policies, they often fall out of the picture once an employee is hired [...]
Identifying Your Career Fit
Jobs are important; they help you survive day-to-day and provide a source of income. However, your career is a step beyond a simple job. Careers are the direction all of your efforts go towards. Choosing a career means choosing the professional skills you'll develop, the industry you'll be in and the type of jobs you accept. Discover your personal career fit to guide your search for the most suitable job for your skills, personality and [...]
5 Social Media Tips for Small Businesses
Small businesses may not have as much funding or history as large conglomerations, but they can still level the social media playing field by managing their brand, being creative, targeting the right audiences and staying on track. Expand your online reach and build your followers with these social media tips for small businesses. Stay Consistent Consistency is vital in social media. Your messages should align with your business goals, mission and vision. Your messages should [...]
How to Define Your Target Audience in 4 Easy Steps
Even the most creative marketing campaigns will fall on deaf ears if you fail to target the correct audience for your concept. Learn to define your target audience with 4 easy steps. 1. Define the Problem You Solve Before you can define your target audience, you must define the purpose of your product. Understand exactly what problem (also known as a "pain point") your product or service solves and understand it innately. Some questions to [...]