Pros and cons of outsourcing your marketing department
Nobody can deny the power of marketing in the 21st century. After all, your company might be producing an amazing and one-of-a-kind product - but does it reach the customer? Correct marketing strategy allows you to offer the right product to the right people at the right time, but the development and implementation of that strategy requires a lot of effort. Sometimes, in-house marketing departments are simply not enough, or lack certain skills that are [...]
HR Salary Overview: How much does a HR professional make in the Philippines?
There is a great need for talented human resource teams in the Philippines. Companies are constantly struggling to find talent, despite the growing population and thousands of Filipinos entering the workforce every year. HR professionals are responsible for making sure the company runs smoothly in the face of any adversary, such as internal conflict. They navigate complicated benefits and make sure everything is in smooty working order, so your employees can focus on their jobs. [...]
The pros and cons of working with freelancers in 2020
The Internet gives companies a wonderful opportunity to communicate with people all over the world. For business owners, it not only means a wider audience reach, but also a wider talent pool. Over the years, freelancing has been gaining popularity and has now become an integral part of the business environment. But is working with freelancers recommendable? Are there any hidden stumbling blocks that you may not know about? Let’s take a look at the [...]
How to brand your company well among your employees
Internal branding is a big deal. While companies invest overwhelming sums of money into external PR campaigns, they seem to ignore internal PR and no zero effort to brand the company among their own employees. And this is a critical mistake. Numerous studies show that 92% of people trust the opinion of their friends and family much more than they trust advertising and paid marketing campaigns – and guess who stands behind this word-of-mouth marketing? [...]
How to Preserve Institutional Knowledge and Prevent Brain Drain
Brain drain is a situation where organizations are faced with older staff leaving and retiring at a faster rate than new employees reach equivalent levels of skill and expertise. This can be a problem in organizations of all sizes. While especially relevant to fast-scaling startups who often outpace their own ability to onboard effectively, brain drain impacts even massive companies with tens of thousands of employees. Preventing knowledge loss often means creating preventive strategies, effectively [...]