Build Brand Ambassadors: How your team can be your best marketing
It's no secret that word of mouth marketing is one of the most effective forms of marketing you can come by. Satisfied customers sharing their positive experiences will always be viewed as the most genuine message consumers can receive. It's for this reason almost exclusively that influencer marketing has taken the world by storm. But what about your team? When your team is highly engaged, productive, and happy at work, they're more likely to seek [...]
How Team Dynamics Change When You Don’t See Each Other Every Day
Organizations have resisted digitization and the move to flex and remote work for years. Many claim the need for personal contact for collaboration and teamwork. IBM is a clear example, with its 2017 reversal of a flex work policy, citing that employees needed to see each other to collaborate effectively. Others have embraced that change and adopted flex work policies as quickly as those options became available. Organizations like Google, Dell, Humana, and Sodexo all [...]
Nature or Nurture: The Effect of Workplace Culture on Employee Personality Traits
Businesses today understand personality – including soft skills like empathy, attention to detail, and conscientiousness – vastly impact an individual’s performance, productivity, and ability to work well in teams. Many organizations spend vast sums on assessing those personality traits, organizing them, and utilizing them in recruitment, leadership, and development programs. But, for many, establishing desirable traits is difficult, if not impossible, thanks to the many large variables in how and why people act the way [...]
Behavioral approaches to improving net promoter score
Net Promoter Score or NPS has become the gold standard by which companies judge their interactions with customers. NPS was first designed by Fred Reichheld in 2003 and published in an article in the Harvard Business Review. It uses a single question, “How likely are you to recommend us to a friend or colleague” with a 1-10 scale. Most importantly, that number gives organizations a simple way to track customer loyalty and behavior. While the [...]
7 Ways Employers Can Reduce Stress In The Workplace
What are the Effects of Work Stress? Work-related stress occurs when an employee’s demands at work exceed how much they are able to cope with. Research shows that 83% of workers in the US suffer from work-related stress. If left untreated, work stress can have serious mental, physical and emotional effects for employees. The effects of stress include: Feeling overwhelmed and unable to cope with workload Feeling depressed Feeling anxious (especially in regards to work) [...]