Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course on Marketing with Social Media is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

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Participants will learn how to create a launch a social media marketing plan, select the right resources for your campaign, use social media to build an internal community, measure social media impact through metrics, manage difficult online situations and stay on top of social media trends. Attendees will also determine the value of a blog to their social media plan and learn about key social media platforms such as Facebook, LinkedIn and Twitter.

Course Outline

  • What is social media?
  • Understanding the marketing mix
  • Developing a social media plan
  • Building your social media team
  • Using social media to build internal communities
  • Analyzing your impact with metrics
  • Keeping on top of the trends
  • Damage control
  • Using Facebook, LinkedIn, and Twitter
  • Building a blog or vlog (including using YouTube)
  • Using specialty sites (e.g. Pinterest and Yammer)
  • Using social media management tools
  • Launching your plan

For an investment of P8,500 plus VAT, participants will receive instruction by an expert facilitator, small group workshops, snacks and lunch, a specialized student workbook and personalized certificate of participation.

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Who Should Attend?

Small Business Owners, Corporate Marketers, Public Relations Directors and Managers, Marketing Directors and Managers, Internet Marketing Managers, Events Marketing Managers, Product Marketing Managers, VP of Marketing/CMO, Social Media Coordinators, Social Media Managers, Website/Community Managers, IT Managers

About the Facilitator

Dr. Leonardo Garcia Jr. holds a Master’s Degree in Communication and Doctoral Degree in Business Administration. He also took up an advanced course on Advanced Marketing Management Program. He is an Agora Awardee for Outstanding Achievement in Marketing Education and a Certified Professional Marketer. He is also an Accredited Marketing Educator and a professorial lecturer in several universities. Dr. Garcia is the past President of Phil., Marketing Association and the past President of the Association of Marketing Educators

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About the Author: Jocelyn Pick