Key soft skills to look for when hiring remotely for eCommerce

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Key soft skills to look for when hiring remotely for eCommerce

When scaling up your eCommerce business, there comes a time when you need to consider bringing more people onto the team. From finding the right candidates to understanding what roles to prioritize, building a strong team to support the growth of your eCommerce business can be a difficult feat. Outsourcing common eCommerce roles to a remote team could be the answer to all of your hiring problems.

As an eCommerce company, operating online should be second-nature to you. So, if your online customers can trust you to deliver high-quality products, you should be able to do the same with your team. Building a remote eCommerce team harbors great benefits for you and your company. But first, you need to understand what qualities to look for when hiring the perfect candidate for your team.

In this article, we’ll share with you six common eCommerce roles to hire for your eCommerce business. We’ll also delve into key soft skills to look for when remotely hiring for these common eCommerce job roles.

Virtual Assistant

If you’re looking to hire your first employee, a virtual assistant is often the best role to start with. As an eCommerce business owner, you’re likely spinning lots of plates at once which can lead to job overwhelm. Hiring a virtual assistant can help reduce your responsibilities. This allows you to focus on other key areas of your business while your virtual assistant hands some of the more general duties and administrative tasks.

Key responsibilities of a virtual eCommerce assistant include:

  • Updating your online store products
  • Processing online orders
  • Responding to customer enquiries
  • Managing online promotions
  • Handling your finances
  • Maintaining your website

The key soft skills to look for when hiring a virtual assistant to support your eCommerce business are:

  • Organization
  • Adaptability
  • Attention to detail
  • Communication
  • Customer service
  • Teamwork
  • Time Management

A strong virtual assistant will be highly organized and able to manage their time well, able to adapt to different tasks and have a keen attention to detail. They should also be able to work as part of a wider team and effectively communicate with customers.

Copywriter

The words on your online website can be the difference between your website visitors making a sale and clicking off your website never to return again. Having website copy that connects with your audience, captures their attention and encourages them to make a purchase is vital to creating a successful eCommerce business.

Hiring a talented remote copywriter will ensure that your website features high-quality copy that turns your website visitors into customers. Your remote copywriter can also assist you with e-mail copy for your transactional and marketing emails, and by writing marketing copy for use in both online and offline adverts.

The key soft skills to look for when hiring a remote copywriter to support your eCommerce business are:

  • Storyteller
  • Inquisitive-thinking
  • Innovation
  • Empathy
  • Creativity
  • Organization

A copywriter must be someone who can put themselves into someone else’s shoes and tell a story. They need to be inquisitive and creative; and having an innovative mind will ensure that they write compelling copy. An organized copywriter will also be able to handle their workload and effectively juggle multiple copywriting projects at once.

Marketer

As an eCommerce business owner, you would benefit greatly from hiring a skilled Digital Marketer to manage your eCommerce marketing activity. Marketing is an integral component of any eCommerce business.

From re-engaging visitors with abandoned carts to building brand awareness and ensuring visibility online, optimizing your eCommerce marketing can be a time-consuming process. Hiring a remote marketer can help you do more with your time without worrying about neglecting your marketing efforts.

Some tasks that a remote marketing assistant would be able to assist with include:

  • Create a successful marketing strategy
  • Implement SEO, conversion rate optimization, and user experience actions on your website
  • Keep your social media channels updated
  • Manage your email marketing campaigns
  • Develop influencer relationships
  • Write and distribute press releases
  • Market product launch campaigns

The key soft skills to look for when hiring a remote copywriter to support your eCommerce business are:

  • Organization
  • Curiosity
  • Persuasion
  • Flexibility
  • Creativity
  • Resilience
  • Communication
  • Teamwork

When hiring a marketer for your eCommerce business you will need someone who is highly organized. However, they also need to be creative and flexible as they work on various creative projects and tasks. Marketing is similar to sales and, therefore, a good marketer should be persuasive. Curiosity, resilience and teamwork will enable a marketer to work well with our employees and test various SEO, CRO, and UX frameworks to ensure your company gets the best results from its marketing initiatives.

Financial Manager

Running an eCommerce business involves a lot of financial work. Hiring a finance manager will allow you to keep your company on track to hitting its eCommerce goals. A skilled finance manager will analyze data to develop and execute an online financial strategy for your eCommerce business.

Example tasks that a financial manager may be responsible for in your eCommerce business include:

  • Updating Profit and Loss statements
  • Managing payroll
  • Processing returns
  • Producing financial data reports
  • Developing departmental budgets
  • Conducting financial risk assessment
  • Handling company taxes
  • Sales forecasting

The key soft skills to look for when hiring a financial manager to support your eCommerce business are:

  • Decision making skills
  • Organization
  • Analytical
  • Attention to detail
  • Negotiation
  • Problem solving
  • Dedication

Financial managers need to have strong problem solving and decision making skills as they will be responsible for making crucial financial decisions for your eCommerce business. As their work will require a lot of analyzing data and crunching numbers, they also need to be organized, analytical and attentive. Working in finance will also involve managing business costs and department budgets therefore it’s beneficial for your financial manager to have strong negotiation skills.

Graphic Designer and Photographer

The visuals of your website play an important role in converting visitors into customers. Outsourcing graphic design and photographer work to experienced graphic designers and photographers will ensure that your website stands out for all the right reasons.

You may not need a graphic designer or photographer to work for your business full-time. In this case, outsourcing this work to a remote designer or photographer will be the most cost-effective solution for your eCommerce company.

From product photographs and ad banners to social media graphics, lifestyle imagery and website headers, well thought-out visuals will capture the attention of passersby and encourage them to engage with, and shop from, your business.

The key soft skills to look for when hiring graphic designers and photographers to support your eCommerce business are:

  • Communication
  • Active listening
  • Creativity
  • Time management
  • Persistence
  • Understanding
  • Problem solving

When hiring either graphic designers or photographers, you will want to look for individuals who are good communicators and listeners as they need to be able to take feedback and suggestions on board. They will also need to be creative and good at problem solving so that they can work on creative briefs to develop strong visuals for your brand.

Ads Specialist

By 2022, mobile advertising spending is expected to surpass $280 billion dollars. The world of online advertising is vast. You can advertise your business on search engines such as Google, on marketplaces like Amazon, on social media platforms like Facebook, or on other websites using banner advertising. You can also engage in affiliate advertising to generate sales through affiliate partnerships.

If you are interested in exploring online advertising for your eCommerce business, you should consider hiring an Ads Specialist. An Ads Specialist will be able to generate powerful advertising results for your online business through their expert understanding of various ad platforms, advertising best practices and optimization skills.

You may want to hire different Ads Specialists for each of the platforms you intend to advertise on. This will ensure that you get the best possible results from each of your adverts. However, if you choose to go down this route, make sure that your team of ads specialists communicate with each other to harmonize brand messaging across all ad platforms.

The key soft skills to look for when hiring graphic designers and photographers to support your eCommerce business are:

  • Problem solving
  • Results oriented
  • Communication
  • Persuasion
  • Persistence
  • Analytical
  • Organization
  • Reactive
  • Decision Making

When hiring an ads specialist, you want to hire somebody who is a strong problem solver and confident decision maker. Someone managing ads needs to be able to analyze ad performance and decide what the best next step to take is to ensure success. They will, therefore, also need to be analytical, results oriented and persistent. Being reactive will help them create ad amendments in response to unexpected changes. They will also need to have great communication skills as they will need to liaise with various other members of your marketing such as graphic designers and copywriters.

Focusing on a potential employee’s soft skills, as well as their hard skills, will ensure that you always hire the right person for the role.


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