Benefits of a strong HR team: How HR improves internal and external communications

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Benefits of a strong HR team: How HR improves internal and external communications

Every business should have their own HR department to conduct hiring, interviews, discuss bonuses and compensation, and more.

However, since the work of HR isn’t always tangible or visible, many might overlook the importance of having an HR team.

A professional HR team has a big impact on the company’s growth and internal and external communications. Here is how.

Internal communications

Internal communication is all about building and maintaining a healthy work environment and keeping the people engaged and motivated.

The HR department builds and enhances the company’s culture by motivating the employees and transferring information across departments.

HR specialists are responsible for the internal PR strategy, meaning, they work on promoting the company’s brand across employees with an aim to increase loyalty and motivation.

Employee engagement

A motivated employee is a great asset to any company. If a person is motivated, s/he is more likely to exceed the set expectations and deliver high-quality results in a stable and consistent manner. On the other hand, an employee with zero motivation can really hurt your company by not doing the job, compromising the company’s authority, and distracting other employees.

However, you don’t expect the company’s CEO to regularly meet with all employees on a regular basis – there’s just no time for that.

So one of the primary goals of the HR department is to cultivate and maintain motivation among the employees and ensure that every person is in their place. And that requires much time, effort and dedication.

For example, the onboarding process is one of the ways to engage an employee with the company’s processes. Simple as it may seem, onboarding is quite complex and consists of many steps.

Organization’s culture

A company’s culture is the representation of a company’s identity, values, and beliefs. And if the employees share this culture and the company’s vision, they will be more motivated and productive due to a comfortable work environment.

An HR specialist has several roles here:

  • To ensure the candidate fits within the company’s culture
  • To inform the candidate about the company’s culture
  • To help the company maintain the culture by holding corresponding activities and events

In this case, the role of an HR specialist is incredibly important: they not only have to find the right candidate who will later become a dedicated employee, but also maintain the company’s culture in a way that is visible for everyone.

Crisis management

In order to identify and prevent problems, involved parties need to be constantly aware of what’s going on. This is where the HR department helps by informing the employees and management about any issues and aligning communication between the teams.

For example, if an employee loses interest in the job, it could be disastrous for the whole project if no action is taken. However, if the HR specialist identifies that something is wrong and passes the message along to a manager, it can save both the employee from quitting and the project from being delayed. By getting informed early on, a manager can assign different tasks to the employee or even transfer them to another department. 

External communications

While internal communications focus on building and enhancing the company’s image within a company itself, external communications build the company’s image for media, potential candidates, etc. And that’s an area of responsibility of HR as well.

Outreach to potential candidates

By building solid company’s culture and motivating existing employees, the HR department can improve the outreach to potential candidates and initiate contact from their side.

If an existing employee is happy with the company, s/he will most likely share the company with friends and peers. One of them may become interested enough to contact the company and get interviewed for a job.

Overall, if a company has a good reputation with a low turnover rate, it will become a convincing factor for many candidates to search there for a job. This, in turn, will result in more talent coming to the company and contributing to its development.

Brand image and the company’s reputation

This point relates to the one above.

Loyal and motivated employees become brand ambassadors for a company and promote it through word-of-mouth. And it’s HR’s responsibility to cultivate and maintain this loyalty so it can benefit the company.

Furthermore, HR specialists are responsible for organization and participation in various events like hackathons and seminars where the company can contact potential candidates, showcase expertise and increase visibility, thus enhancing an established brand.


By building solid company culture and investing time and effort into employees’ motivation, the HR department contributes to enhancing the company’s profile and its steady development. 

Happy employees mean a healthy work environment and excellent results, so the work of HR specialists is an integral element of the company’s development and should not be overlooked.

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