How to use digital learning to increase employee engagement

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How to use digital learning to increase employee engagement

In today’s society, technology is rapidly shifting. Interactions, experiences and businesses become more digitized with each passing day. Digital technologies have profoundly changed the ways we do business, buy, work and live. As a result, the landscape of education has undergone a digital transformation. You only need to look at the advancements in mobile phones for evidence of the digitization of education. We have access to a whole world of information at our fingertips through mobile applications and desktop platforms.

Digital learning enables you to make learning fun and accessible for your workforce. By embracing digital learning, you can improve employee engagement for your organization. The importance of employee engagement cannot be stressed enough.

Research shows that engaged employees are happier employees. Increasing employee engagement can also lead to increased attendance, performance, service quality, safety and employee retention. So, if you haven’t yet considered digital learning as an employee engagement method for your organization, you may be missing out on a powerful business opportunity.

The importance of employee engagement

In today’s competitive job market, employee retention is increasingly hard. Digital technologies have made it easier for unhappy employees to find new job opportunities. Almost half of employees considered high retention risk used a mobile app or website to find a new job.

The good news is focusing on employee engagement can reduce employee turnover. Employees who are engaged are far less likely to leave their job and, more importantly, will feel a stronger connection with the company. This strong connection could lead them to be more productive and successful within their role.

One way to increase employee engagement is through digital learning. In today’s age, employees value learning and development opportunities. According to LinkedIn’s 2018 Workforce Learning Report, an incredible 93% of employees stated that they would stay at a company longer if it invested in their careers. Developing an ongoing digital learning strategy within your organization can be a great way to boost employee engagement.

What is remote learning?

Remote learning allows your employees to learn new skills and enhance existing knowledge without having to visit a physical location. They can undertake training using an online platform. This virtual format offers employees the flexibility to learn from the comfort of their own home or whilst in the office at work.

From mobile-based learning to live webinars, digital courses and virtual educational activities, there’s a wide range of options available when it comes to finding the most suitable remote learning style for your employees. In the past, all job and development training happened in person.

It was often expected that the entire department would complete the training at the same time, in the same place, as a team. It’s unlikely that the rigidity of traditional learning would be able to accommodate different employee learning styles, capabilities or requirements. Therefore, the increased choice and flexibility provided by digital learning could work wonders for your employee engagement levels.

3 key ways to use digital learning to increase employee engagement

To help you discover the benefits of remote learning, we’ve crafted this list of 3 ways digital learning can increase employee engagement.

1) Gamification of corporate training

Gamification in corporate training isn’t a new concept. The term gamification references the integration of gaming elements in non-game applications. Games have an amazing ability to capture people’s attention for a long time. Moreover, video games have been shown to improve cognition, creativity and sociability. These benefits of gaming are all factors that would be equally beneficial for the workforce. Therefore, it’s plausible to surmise that gamification could benefit corporate learning.

The gamification of online learning helps to create a more engaging learning experience for your employees. Using gamification methods such as scoreboards can make employees feel more ownership and purpose when engaging with tasks. This focus on gamification in the workplace can allow organizations to attract and retain the best talent, build a high performing workforce and reduce the cost of employee turnover.

Large corporations like McDonalds have incorporated gamification into their business model and training processes. McDonalds used gamification for till-training exercises. From this till training game, McDonalds employees reported having a deeper understanding of the new till system, improved performance and they felt increased employee engagement. The implementation of this game also resulted in an increase in business performance and average order value.

In a more digital application, Salesforce used gamification techniques to drive user adoption of their CRM system after customers reported employees were not using the platform as often as desired. Named Trailhead, this gamified approach allowed users to gain Trailhead badge of achievement, compete with colleagues and win prizes as they progressed through various stages of the learning process. By gamifying the learning and usage of their digital system, Salesforce was able to increase this customers total log-in percentage to 84% – a significant increase on the previously reported log-in percentage. Further to this, the users of the Trailhead learning platform reported feeling more engaged and empowered.

2) Interactive video content for employee training

As effective as online tasks may be, sometimes your training simply needs live interaction. With 50% of YouTube users in the U.S. admitting to using YouTube to learn something new, it’s evident that video content can be beneficial for corporate learning. Many organizations have recognized the positive implications of video content usage in business, especially short, engaging and interactive video formats.

According to Forrester Research, employees are 75% more likely to watch a video than read documents, emails or articles. Based on these findings, if you want to encourage your employees to engage with your training program, using video format can help make training more interesting for users.

Videos are versatile and can be used for a variety of business training and development purposes. From introducing new services to employee onboarding, demonstrating how to use a new system and assisting employee development, video content can be used across various employee development initiatives.

Providing employee training via video could help increase employee engagement rates for your organization. A recent study found that 94% of employees enjoyed having at least one event live streamed. Live-streamed video content allows for authentic and impactful communication amongst employees.

With screen-sharing and recording capabilities, you can save your video training sessions for attendees to refer back to at a later date. Recording your video training will also provide evergreen training materials as you can use these recordings for future employee learning programs.

3) Self-directed learning for employees

Self-directed learning is when the responsibility of learning is transferred from the instructor to the learner. This transfer of responsibility gives the learner, or employee, the opportunity to make the decisions about their learning. Giving learners choice and control over their learning allows them to adjust the program to suit their needs and provides them with autonomy. This increased autonomy can further increase their interest in and motivation for professional development.

Examples of online self-directed learning for employees includes letting employees set their own completion dates for assessments, allowing them to complete online courses in their own time or having an online training platform where employees can choose the modules that interest them most.

Autonomy is essential for employee engagement. To support this notion, Effectory found that 79% of autonomous employees felt more engaged and thus more accountable for their work and performed better. Therefore, you can boost employee engagement by providing employees with autonomy over their online learning.

Next time you are reviewing your employment training initiatives, it may be worthwhile considering the potential benefits of digital learning. Incorporating online learning into your employee development programs can be a great way to increase employee engagement, as demonstrated by the above examples.


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