Businesses are changing, and often from the inside out. With factors like technology and social media changing how we connect and interact, globalization changing culture on a local and worldwide level, and generational changes – how and why we work is in a constant state of flux.
Social leadership, as coined by Esade professor Jaume Filellia, is about bringing people together through social similarities, by driving effort, creating motivation, and giving everyone in a business a single (social) cause to believe in. This is especially important in businesses that navigate frequent and sudden change. Because that definition applies broadly to nearly any modern business, which must adjust and constantly to meet changing social needs, most businesses can benefit from social leadership.
What Does Social Leadership Look Like in Action?
Social leadership is often about bringing teams together across a company, so that individuals inside of a company have the ability to work together quickly and efficiently, leverage each other’s expertise, and achieve more together.
Breaking down Silos – Breaking down silos encourages collaboration across teams, departments, and areas, often through the use of social and online tools.
Introducing New Tools – Modern businesses have to use efficient and modern tools to stay on top of industry trends and to outperform the competition. A good social leader gets employees behind those tools to encourage adoption.
Engagement – Average employee engagement hovers at just over or under 30% in most countries. But social leadership is about boosting those numbers, helping employees to become more passionate about what they are doing by linking day-to-day activities to real outcomes and productivity.
Social leadership can mean many things, depending on your business and your interpretation of it. However, it always involves connecting with employees, encouraging communication, breaking down silos, and boosting engagement through shared goals and drives. This can be extremely valuable to any company, by boosting engagement and therefore productivity, helping employees to work together even at geographic distances, and helping to improve efficiency by ensuring that everyone is on the same page.