If you’re looking for talent, especially for the marketing department, you should be looking on social media. Professionals who have well-curated, interesting social media accounts show that they know what good content is, they can network, and they have a good command of the English language.
Make sure to keep an eye out for top talent online by doing the following;
- Set up alerts for key words and phrases mentioned in social posts. These will be the terms that related to your industry, and will identify which will point you to profiles that discuss products/services like yours. You can set up these alerts with tools such as Google Alerts or Mention.net.
- Send out questions and other engaging posts on your profiles to see who interacts with you. These users are most likely already following your profiles and interested in your business.
- Tap into your current team’s social networks. Ask your top performers if they would be willing to send out some of your job openings, since it’s likely they will have fellow professionals in their circles.
- Get on LinkedIn. Use it to scout proactively for good candidates who may match your openings, or to have people come to you. Add a note that you’re hiring in your profile so people can find your careers page with one click.
What are your tips for finding top talent online? Do you have any success stories about it? Tell us about it in the comments below.
About the Author: Jocelyn Pick
