Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Join us on September 20 to 21 for our Marketing with Social Media seminar. Participants will learn the value of social media marketing, create and launch a plan, select the right resources for your social marketing team, and learn how to use social media to build community. The workshop will go over measuring metrics to gauge impact, how to manage difficult situations, and stay on top of social media trends. You’ll learn about the features of key social media sites, as well as specialty sites, and determine whether a blog will add value to the plan.

Learn more or register here

Course Outline

  • What is social media?
  • Understanding the marketing mix
  • Developing a social media plan
  • Building your social media team
  • Using social media to build internal communities
  • Analyzing your impact with metrics
  • Keeping on top of the trends
  • Damage control
  • Using Facebook, LinkedIn, and Twitter
  • Building a blog or vlog (including using YouTube)
  • Using specialty sites (e.g. Pinterest and Yammer)
  • Using social media management tools
  • Launching your plan

Learn more or register here

For an investment of P8,500 plus VAT, you’ll get a specialized student workbook and materials, a personalized certificate, and instruction from an expert facilitator. Snacks and lunch are included.

About the Facilitator

Gene Kenneth M. Ilagan is a graduate of Bachelor of Science in Psychology at the University of Santo Tomas. He is a certified and authorized Google Apps Trainer. He is also a training specialist for RAMCAR Food Group and conducted various training programs such as program development, designing and facilitating adult learning, and Google apps user program. He is a recipient of various leadership awards and currently the Chairman of the marketing committee for UST Association of Thomasian Psychology Alumni and Vice Chairman for Letran Graduate School.

About the Author: Jocelyn Pick