It’s no secret that selling has changed in recent years. We are all working harder, with more responsibilities. High pressure selling is no longer effective. Customers want involvement. They want to be recognized and listened to. And they don’t want you to forget them once the sale is made. Two key objectives of this one-day workshop are to help employees feel more comfortable and skilled in selling to their customers, and to help them identify and address some of their customer service challenges.

Workshop participants will learn to use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there. The workshop will teach different types of selling for different situations, different ways to identify clients and network effectively, and ways to recognize the difference between features and benefits of products and services. Participants will also learn to identify and be able to better present the competitive strengths of products and services, in order to be proactive in handling objections and more successful at asking for the business.

Course Outline

  • Essential selling skills
  • What is selling?
  • Features and benefits
  • Setting SMART goals
  • Time management tips
  • Customer service
  • Types of selling
  • Ten major mistakes
  • Finding new clients
  • Selling price

The workshop includes a complimentary Profiles Sales Assessment, used for selecting and motivating sales people in order to maximize and increase sales performance. The sales assessment enables you to evaluate an individual based on the qualities required to perform successfully. It also predicts on-the-job performance in seven critical sales behaviors: prospecting, call reluctance, closing the sale, self-starting, working with a team, building and maintaining relationships, and compensation preference.

This workshop will be facilitated by Dr. Leonardo Garcia Jr. Dr. Garcia holds a Master’s Degree in Communication and Doctoral Degree in Business Administration. He also took up an advanced course on Advanced Marketing Management Program. He is an Agora Awardee for Outstanding Achievement in Marketing Education and a Certified Professional Marketer. He is also an Accredited Marketing Educator and a professorial lecturer in several universities. Dr. Garcia is the past President of Phil., Marketing Association and the past President of the Association of Marketing Educators.

The course fee is 3,500PHP + tax and includes small group workshops that provide “active learning” (known to be most effective for adult learners), a specialized student workbook, personalized certificate of participation, free eBook, snacks and lunch.

Register or find out more online at or contact Kristy at 635.0016 or

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