This workshop will introduce participants to the business of making friends, and the business of all sales professionals is building relationships. Strategic friendships will make or break any business, no matter what industry.

Course Outline

  • How to get people to like you
  • Influences in forming relationships
  • Building customer relationships
  • Self-disclosure
  • How to win friends and influence people
  • Communication skills
  • Sending the right non-verbal messages
  • Managing mingling
  • Networking effectively
  • Developing an effective handshake
  • Business card do’s and don’ts
  • Tips on remembering names

This workshop will be facilitated by Dr. Leonardo Garcia, who holds a Master’s Degree in Communication and Doctoral Degree in Business Administration. He also took up an advanced course on Advanced Marketing Management Program. He is an Agora Awardee for Outstanding Achievement in Marketing Education and a Certified Professional Marketer and an Accredited Marketing Educator and a professorial lecturer in several universities. Dr. Garcia is the former President of Phil., Marketing Association and the past President of the Association of Marketing Educators.

The course fee is PHP3,500 and includes specialized student workbook and course materials, a personalized certificate of participation, snacks and lunch. Register online, for more information please contact Kristine Javier at 635-0016 or

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