Tag Archives: small businesses

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5 Social Media Tips for Small Businesses

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social-media-tips

Small businesses may not have as much funding or history as large conglomerations, but they can still level the social media playing field by managing their brand, being creative, targeting the right audiences and staying on track. Expand your online reach and build your followers with these social media tips for small businesses.

Stay Consistent

Consistency is vital in social media. Your messages should align with your business goals, mission and vision. Your messages should also complement each other, not contradict. For example, if your business is taking a stance on a current issue, stick to that stance.

Maintaining consistent quality is also important for your social media profiles. Make sure your posts are all grammatically correct with no spelling errors. Keep your images consistently high-quality and make sure the thought process put into your posts are well-reasoned. It would look strange to your audiences if one day your posts are top-quality and the next they are riddled with bad grammar and poor judgement.

Define Target Audiences

Before you begin marketing, make sure you know whom you’re marketing to. Define your target audiences and create profiles in order to best serve them. These profiles should include which social media sites your audience spends the most time on, their likes, dislikes, motivations and behaviors. All this information will go into refining your messages to be more likable, memorable and relevant.

One way to refine your audience is to target local. Small businesses are extremely relatable on a local scale because your audience understands that you are focused on the local community. Try targeting local audiences to build up your social media following before expanding to large communities. For example, you can use social media to offer specials for individuals living in a certain zip code, or host a local community event.

Be Creative

Creativity will go a long way on social media. Creativity will help messages and campaigns stick in users’ minds and keeps your brand remarkable and memorable. Aim for extraordinary audiences. No one wants to be ordinary, so if you aim your campaign at ordinary people, you may end up connecting with nobody.

Utilize humor, creative messages, and extraordinary ideas to keep your social media pages fresh with interesting content that will keep your followers coming back for more and attract new audiences.

Send Authentic Messages

Social media users can pick up on posts that are just trying to sell a product or brand. In order to avoid being labeled as just another brand, send out authentic messages that reflect your brand instead of describing it. For example, if you sell running shoes, don’t post a picture of the shoes with a caption like “our new line features two different colors and styles.” Instead, post a picture of the shoes in action, with someone running up a mountain trail and the caption “taking you to new places with two new colors and styles.”

Sending authentic messages will help establish your brand and brand personality to your followers, without coming off as too sales-oriented.

Post Regularly

Different social media websites have different recommended posting times and frequencies, but all of them should be regularly active to keep the attention of your current followers and gain new ones.

According to a post on Quicksprout, the best times to post on Facebook are 1 and 3 p.m. on Thursdays and Fridays. On Twitter, best days to post are weekends and Wednesdays at 12 p.m. or 5 to 6 p.m. and on LinkedIn the best days are Tuesday to Thursday are 7 to 8 a.m. or 5 to 6 p.m.

In addition to keeping your social media profiles active, make sure you don’t share too much on any of them. In platforms such as Twitter, it isn’t uncommon to post 5 or 6 times a day, but on Facebook and LinkedIn try to limit your posts to two a day.

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Marketing Checklist for the Holidays

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The “ber” months are notorious for being the busiest time of the year for businesses. Consumers are searching markets for presents and holiday bonuses, and the price wars rage as “sale” signs hang in every other window. With so much competition, here’s a quick and easy checklist to follow to make sure your marketing team has everything ready for the last crucial stretch of December.

Website

Your website is your online ambassador, and can reach more customers than a localized store. Make sure it represents your brand via its design, images, and content. Update your website with your current inventory, and make sure your online store is fully functional. You don’t want any glitches while you’re making a sale! Finally, make sure your website is mobile responsive, so customers can shop from their phones and tablets.

Social Media

Join the conversation! Your loyal customers and potential customers are online, and if you don’t talk to them, another brand will. Engage your target audience with useful, relevant information that they’re looking for, and keep your brand on their minds when they consider where to buy gifts.

Newsletters

Does your company send out newsletters? If so, get them sent! Make your email newsletters fun and interactive by including links and images, and try playing with QR codes! Email newsletters can be put together by an efficient team of professionals in a few days, but there is also something to be said about flipping through a print newsletter. No matter what format you choose to send your newsletters in, get them to your audience and remind them of your brand as the holidays approach.

Content Marketing

This encompasses blogs, articles, and even guest blogs on your website. Get your audience information that is relevant and useful to them, build trust, and they will be more likely to purchase your products or services.

Print Materials

What print materials will best represent your brand? For retail, there’s nothing like the feel of flipping through a holiday catalog. Wineries can update their rack cards, hotels can send out their newsletters, banks can utilize table tents in their branches, and colleges can display banners. Whatever print marketing materials you may choose, make sure your logo and contact information are present, you use branded colors, there is plenty of white space, your text is easily readable, and include compelling images.

Press Releases

Take advantage of earned media by sending out press releases and making headlines! Identify what is newsworthy about your company this holiday season, and if you don’t have anything yet, create a newsworthy event or deal to get on reporters’ radars.

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