Tag Archives: small business

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Entrepreneur tips: 5 Interesting reads for small business owners

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Entrepreneur tips: 5 Interesting reads for small business owners

Starting and running a business can be a constant challenge, which means you have to continually learn and improve in order to succeed. These 5 interesting reads for small business owners can help you learn new things about entrepreneur tips on time management, human resources, the psychology and stress and more.

1. I sat down with a millionaire who operates 10 businesses while sailing around the world with his family

This blog post follows an anonymous businessman who used to write for the ISO 9000 quality management systems. (Did you know that Profiles Asia Pacific is a certified ISO 9001:2008 company?) He took the 8 quality management principles required in ISO 9000 and built his own businesses adhering to them.

His 10 businesses include a skateboard and BMX shop, a network of pawnshops, a consulting practice, a musical instruments shop, an Internet sales business, a real estate development and management firm, a firearms shop, a marine products online store, a standup paddleboards shop, and a visual displays store. Yet he has time to sail around the world with his family.

The keys to his success and time management skills are covered in the article, but here’s the summary.

  • Create multiple, easily managed revenue streams. They don’t have to earn much alone, but together they will add up.
  • Try not to partner, as partnerships mean you will have to share profits and decision-making authority.
  • Study the market. Small markets are a little behind of large ones, so learn where your market is heading and be the first to open shop.
  • Be very careful with who you hire, since your talent will make your company.

Key takeaway

“To be successful in business does not mean changing the world. It means meeting a need (regardless of size) well and dependably over time.”

2. How to Work 40 Hours in 16.7

This post covers the Pomodoro technique and how it can help you manage your time better. The technique basically calls for 25 minutes of dedicated, productive work with a 5 minute break in between. After the first 2 hours, give yourself a 15 minute break. The author uses a kitchen timer or app to track time and eliminates all distractions during those 25 minutes of focused work.

3. The entrepreneur’s guide to handling being overwhelmed

This article talks about how business owners and entrepreneurs can handle the stress and pressure of running a business, better. Here are the key points of the article;

  • Be the boss – run your business instead of letting it run you
  • Create strong systems – map out your workflows
  • Start with necessities – don’t waste time and money upfront on things you don’t need
  • Stay focused – multitasking won’t help you in the long run
  • Remove blocks – identify your roadblocks and take steps to eliminate them
  • Get your daily joy – find something to inspire and delight you each day

4. How Habits and Uncertainty Revealed My Entrepreneurial Calling

This post is a great display of a founder journey and startup origin story. Many entrepreneurial ventures began out of a dissatisfaction with the way things are. It talks about the need to create a company that reflects who you are and is something you’re truly interested in. The story follows multiple career pivots and the value of discovering your “why.”

5. Want a Great Team? Build a Great Culture

This article outlines the value of building a company culture in order to attract your ideal team members. It’s an interesting take on the typical team-centric views that most HR firms believe in. This article suggests that when you start a company, your personality becomes the culture.

Empowering people, being idea-focused, and showing that mission is more important than profits are a few ways to show what your company is about. The author says to “demonstrate that no one may help you, but no one can stop you” and “nothing is more important than user happiness” to create a clear, inspired company culture.


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Holiday Do’s and Don’ts for Small Businesses

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The holidays are exciting but expensive for small businesses, whether you plan to throw a holiday party or give out the traditional 13th month’s pay. Follow these simple do’s and don’ts to avoid disaster and make the holidays enjoyable for everyone.

DO

Throw your holiday parties in the office, preferably a lunch that won’t cut into employees’ personal time. You could also choose to give them the rest of the day off afterwards as a special surprise.

Add a little extra to holiday bonuses to compensate for any taxes that may be removed.

Give employees and/or coworkers practical gifts, not something extravagantly useless.

Decorate the office! It’s great for morale and makes the office a fun place to work.

Look for creative ways to reward employees, especially if you can’t afford big cash bonuses. Consider giving better job titles, a small raise, or even a parking spot.

Think about the long run when giving holiday bonuses. If employees receive large bonuses one year, and small ones the next, it may lower morale. Implement a sustainable holiday giving structure that won’t fluctuate greatly from year to year.

DONT

Make holiday party attendance mandatory. A party is a party, and being present is not part of your employees’ job description.

Make your parties or bonuses exclusive. Treat employees equally, and don’t exclude anyone.

Give tiny amounts of cash. If you only have a small budget for your holiday bonuses, spend that money on thoughtful gifts, instead of making employees feel like they are worth a minuscule amount.

Serve alcohol at your parties, unless your company is directly involved in the alcoholic beverages industry. Professional relationships are at risk when one or both parties have too much to drink with each other.

Assume that holiday bonuses are rewards. They are gifts, not something employees earn. This means that employees shouldn’t feel entitled to them, and you should make it clear that a holiday gift is not indicative of performance.

For more tips for business, HR or marketing, follow our blog!


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Marketing Checklist for the Holidays

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The “ber” months are notorious for being the busiest time of the year for businesses. Consumers are searching markets for presents and holiday bonuses, and the price wars rage as “sale” signs hang in every other window. With so much competition, here’s a quick and easy checklist to follow to make sure your marketing team has everything ready for the last crucial stretch of December.

Website

Your website is your online ambassador, and can reach more customers than a localized store. Make sure it represents your brand via its design, images, and content. Update your website with your current inventory, and make sure your online store is fully functional. You don’t want any glitches while you’re making a sale! Finally, make sure your website is mobile responsive, so customers can shop from their phones and tablets.

Social Media

Join the conversation! Your loyal customers and potential customers are online, and if you don’t talk to them, another brand will. Engage your target audience with useful, relevant information that they’re looking for, and keep your brand on their minds when they consider where to buy gifts.

Newsletters

Does your company send out newsletters? If so, get them sent! Make your email newsletters fun and interactive by including links and images, and try playing with QR codes! Email newsletters can be put together by an efficient team of professionals in a few days, but there is also something to be said about flipping through a print newsletter. No matter what format you choose to send your newsletters in, get them to your audience and remind them of your brand as the holidays approach.

Content Marketing

This encompasses blogs, articles, and even guest blogs on your website. Get your audience information that is relevant and useful to them, build trust, and they will be more likely to purchase your products or services.

Print Materials

What print materials will best represent your brand? For retail, there’s nothing like the feel of flipping through a holiday catalog. Wineries can update their rack cards, hotels can send out their newsletters, banks can utilize table tents in their branches, and colleges can display banners. Whatever print marketing materials you may choose, make sure your logo and contact information are present, you use branded colors, there is plenty of white space, your text is easily readable, and include compelling images.

Press Releases

Take advantage of earned media by sending out press releases and making headlines! Identify what is newsworthy about your company this holiday season, and if you don’t have anything yet, create a newsworthy event or deal to get on reporters’ radars.

For more tips on business, HR, and marketing, follow our blog!


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