Philippines’ Top HR Blog

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Learn the Art of People Management

HR practitioners, administrative officers, training and OD consultants, office managers and business owners have one thing in common. They need to manage and lead people. Human resources play a vital role in finding and managing your human capital. With such large responsibilities, it is no surprise that companies should prioritize training in the art of people management.

The upcoming seminar, “Gain a Competitive HR Advantage,” will assist companies and individuals with discovering the right people to place in the right job, equipping them with the necessary competencies, challenging their potentials to the optimum level of performance, recognizing their significant contributions and maintaining a harmonious work environment. The session will take place February 27 to 28, from 8:30 a.m. to 5 p.m.

This training program allows you to realize the vital role of the Human Resources as a strategic partner of the corporate entity in achieving its goals. You will tackle the essentials of HR and gain a comprehensive understanding of the process. With emphasis on people management approach, participants will be equipped with advanced skills necessary in achieving effective HR management.

Learn more or register at profilesasiapacific.com


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Content Marketing vs. SEO Copywriting

Content Marketing: A narrative form of marketing that focuses on the consumer’s needs while telling a story. Content marketing gently persuades prospects and helps buyers and the public. While content marketing isn’t new, its power has been exponentially improved with today’s social media platforms and other devices. –Heidi Cohen

Search Engine Optimization (SEO) Copywriting: The knack of being able to create original text (possibly) after referring to existing material in such a manner that it propels your website’s ranking amongst the op 1st rank contenders on a Search Engine. –Write Writing

There is a delicate balance between content marketing and SEO copywriting. Whereas content marketing focuses on an experience, SEO copywriting puts that experience in front of the people you want to see it. Both content marketing and SEO copywriting can stand alone, but need the other to perform at optimum efficiency.

Although all good SEO copywriting should also convey a story and/or communicate a message, SEO copywriting itself is writing copy following SEO best practices. This means that your main objective is to create copy that’s configured to propel your website to the top of searches, regardless of whether or not that content educates, contains a story, or builds a brand culture.

Content marketing builds emotion around a brand. It is ideal if you are selling an experience, as well as a product. For example, NAO shoes from Brazil puts the “Legend of Adilson” on their store windows and includes the story on their website. The story, cleverly marketed as a “legend,” shows us how content marketing can create a culture around a brand. The Legend of Adilson, taken from NAOs website, is shown below.

The Legend says that, somewhere in the depths of the Minas Gerais (arid region of Brazil) tired of walking barefoot and of hearing his poor mother answer NAO at each of his requests to buy him a simple pair of shoes, little Adilson got into the habit of making his own footwear with colourful materials he found in the slums of Belo Horizonte. Over the years, his shoes bevame more and more beautiful. Today, a rumor goes around that Adilson is a happy man, as head of a small firm that produces thousands of multicoured shoes every year for the enjoyment of all. When asked whether he had given a name to his shoes, Adilson would recall his mother’s words and invariably answer NAO, with an enigmatic smile on his face… Thus was born the name NAO, or at least that’s what the legend says…

Overall, writing a good blog post without knowledge of SEO still produces a better product than an uninspired article written for SEO. However, you need to pay attention to SEO in order for your story reach your target audience.


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A Seminar on Managing Yourself and Your Company

The fourth Gestalt-seminar will be held in Manila from March 21 to 23, and will focus on “Managing Yourself, Others and Company Structures.” The workshop is part of a continuing educational program and comes as an independent job competence training.

Management and leadership basics are mostly grounded on personal competence; in order to be a good manager of people, you must know how to manage yourself. This seminar utilizes humanistic psychology to assist participants in developing personal and professional competence.

Participants will also examine the interpersonal roles within a job, as well as their own personal way of handling institutional conflicts or intercultural differences. Tools will be used to diagnose social situations, teach participants to stay while handling difficult situations, make choices when needed, and think on their feet.

This workshop is a joint venture of the Gestalt Institute Manila, Mantalou International Institute, UP Diliman, and Profiles Asia Pacific. The workshop will be held March 21 to 23. The workshop fee is PHP9,500 and doesn’t include VAT tax.

View more workshops online at ProfilesAsiaPacific.com. For more information, please contact Kristy Javier at 635-0016 or kristy@peopledynamics.co

About Workshop Facilitator Professor Hans Lenhard

Prof. Hans Lenhard – a visiting professor at UP Diliman – did his special gestalt-education at the ESALEN Institute, in Big Sur, California. Since 1989 Hans has been facilitating in-house groups and open workshops. One of his favorite moments within business competence trainings was when he worked as a developer for training settings within the BMW group in Germany. Hans later founded the GIM <Gestalt Institute Manila> in order to offer applied psychology in continuing education and business competence trainings within the Philippines.


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Learn to Coach Your Team and Your Business

From March 7 to 9, Gestalt Institute Manila, Mantalou International Institute, UP Diliman, and Profiles Asia Pacific will offer a learning seminar about “Getting into the Shoes of a Coach.” The seminar is designed to train managers to better lead their staff, clarify and structure job scenarios and handle difficult topics and dilemmas. This seminar is recommended for coaches, managers, company trainers, and human resources businesses. It will benefit anyone who wants to learn a holistic and all-inclusive way of living and doing a job.

“Getting into the Shoes of a Coach” will focus on increasing awareness of your personal preferences concerning work and personal life. Participants will develop sources of personal strength by finding out about the inner-ego and individual psychology.

The seminar will also assist participants in finding solutions to special job situations, including sensitive ones, and moments of personal decision-making. Workshop Facilitator Hans Lenhard states that individuals need to develop both a philosophy of who they are and their actual personality in order to enhance your professional competence level.

“The Gestalt-lap is a chance to grow in a climate of support and respect.” – Lenhard

The workshop fee is PHP9,200 and doesn’t include VAT tax. View more workshops online at ProfilesAsiaPacific.com. For more information, please contact Kristy Javier at 635-0016 or kristy@peopledynamics.co

About Professor Hans Lenhard

Prof. Hans Lenhard – a visiting professor at UP Diliman – did his special gestalt-education at the ESALEN Institute, in Big Sur, California. Since 1989 Hans has been facilitating in-house groups and open workshops. One of his favorite moments within business competence trainings was when he worked as a developer for training settings within the BMW group in Germany. Hans later founded the GIM <Gestalt Institute Manila> in order to offer applied psychology in continuing education and business competence trainings within the Philippines.


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A Health and Stress Management Workshop

The three-day HPD-Gestalt Health and Stress Management Workshop is scheduled for this weekend and will teach participants how to take care of their body in different ways. The workshop will focus on integrating mind, body and emotion to harmonize well-being and integrate the psychological health into physical health. The workshop will introduce alternative ways to look at symptoms and pains, and will go over a different understanding of pain and different ways of caring for yourself.

Symptoms of illness, such as pain, are designed to inform a person about a need that is not being met. Workshop participants will undergo experiments to better grasp the source of their symptoms and will try multiple techniques to get in touch with their physical selves. Individual processing of a person’s life story or critical moments will provide insight into what he or she needs, and will help you improve the relationship between your body, mind and emotion. A workshop facilitator will be present throughout the sessions.

After participants have learned to modify the way they think about holistic health, the will learn to examine their psychological and physical state in the moment. This will provide insight into different alternative ways of living in a more responsible way concerning personal health.

About Gestalt Holistic Health

The actual concept of gestalt healthwork is encountering symptoms as an expression of social and individual stress; holistic work wants to integrate body, mind and emotion on the way to form and develop a balanced and integrated personality. An important part is efficient communication in form of emphatic dialoguing in a partner-oriented way. The HPD-gestalt concept is based on Fritz Perl’s innovation of gestalt-therapy and a gestalt pedagogical approach for personal growth. Within Humanistic Psychology, gestalt-work is a holistic and integrative way to develop the human potentials of body, mind and emotion.

This workshop is a joint venture of the Gestalt Institute Manila, Mantalou International Institute, UP Diliman, and Profiles Asia Pacific. The workshop will be held February 21 to 23 from 9 a.m. to 5 p.m. daily in the HPD studio, Palma Hall Annex, 3rd Floor Department of Psychology, UP Diliman, Quezon City. The workshop fee is PHP8,200 and doesn’t include VAT tax.

View more workshops online at ProfilesAsiaPacific.com. For more information, please contact Kristy Javier at 635-0016 or kristy@peopledynamics.co


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How is SEO Relevant for Human Resources?

How certain are you that your job postings are reaching your ideal candidates? By practicing content marketing and search engine optimization to increase your chances of reaching the eyes and ears of the people you want to hire.

Search engine optimization is a set of best practices followed to earn high page rankings. That means that SEO will help raise your website to the top of the results list when potential candidates search for job openings at companies in your industry. You can optimize your website by following a few standard practices.

  • Include your company name in page titles. For example, if your company is named Explore, and you are doing a piece on travel, your title should look something like Travelling Around the World in Your 30s | Explore, so viewers understand that the information is coming from your company.
  • Keep your page title to 72 characters, including spaces. If your titles are too long, only the first part will appear, followed by “…” If this happens, viewers may not understand your page topic or see your company name.
  • Limit your meta description to 165 characters or less. The description appears under your page title in a search result, and is a short description of what your page covers. Again, if your description is too long, only a part of it will appear, followed by “…”
  • Your body copy should be no less than 300 words and no more than 800 words. Aim for 300 to 500 words for each webpage or article.
  • Your body copy should be focused on a keyword or phrase, which should be make up 2 to 5 percent of your text. If you repeat one word or phrase too much, it could make your copy hard to read. Search engines may also view this practice as “keyword stuffing.”
  • Include both internal and external hyperlinks in your webpage. Link to relevant information, both in other places within your website, and in other websites.

By optimizing your website and its content, you can attract more visitors, resulting in both potential clients and great applicants.


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Personal and Organizational Development Workshops: Through Gestalt Psychology

Professor Hans Lenhard from Universität Kassel in Germany is partnering with Gestalt Institute Manila, Profiles Asia Pacific, Mantalou International Institute and UP Diliman to bring you a series of valuable educational workshops rooted in Gestalt psychology.

Gestalt psychology looks at the human mind and behavior as a whole, claiming that the brain sees things as a whole. For example, most people would view the image below as a triangle, instead of a random assortment of lines and curves.

There are a number of reasons you should train and develop the key individuals within your organization holistically. Executive and employee development, both mentally and physically, encourages better work performance, higher efficiency and comprehensively healthy human capital.

The four workshops offered in the Philippines will teach self-awareness, principles of work, agnostic levels, basic philosophies and communication forms using Gestalt tools.

Successful Stress Management
February 14 to 16
Fee: PHP8,200

A HPD-Gestalt Health Workshop
February 21 to 23
Fee: PHP8,200

Get Into the Shoes of a Coach
March 14 to 16
Fee: PHP9,200

Managing Yourself, Others and Company Structures
March 21 to 23
Fee:9,500

View more information online at ProfilesAsiaPacific.com. For more information, please contact Kristy Javier at 635-0016 or kristy@peopledynamics.co

About the Professor

Professor Hans Lenhard’s prime objective is to improve the performance of organizations through the personal development of leaders and executives. As an industrial psychologist, he has spent the last 30 years developing the personal awareness and choice-making capacity of individuals in industry, health care and education. He applies the insights he has drawn from gestalt and social psychology to increase the confidence, insight and self-knowledge of his learning partners. His intensive studies in group dynamics and gestalt-work have also been applied to the development of robust teams in multinational corporations.

His special interest in multicultural interaction has led him to establish special initiatives in Germany, Greece, France and the Philippines. These programs enable participants to explore, appreciate and bridge cultural differences. His varied background also includes a talent in the visual arts which he employs to assist participants in unlocking inner knowledge and give access to their creative potentials.


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Balanced Scorecard Basics

Balanced scorecard: A strategic planning and management system used to align business activities to the vision statement of an organization.

A balanced scorecard is a tool used to measure the intangible assets of a company. It is an organized, traceable method to transform strategy into action by harmonizing all aspects of a business to meet common goals.

What does a balances scorecard look like?

A balanced scorecard considers different areas of a business, including…

  • Learning and Growth: Employee training and satisfaction, enhancing human capital, high performance, and employee retention.
  • Business Process: The efficiency of the company, internal business processes, the desirability of the product to customers, how well the company is performing overall, business process problems and strengths.
  • Customer Perspective: Customer satisfaction levels, customer retention and market percentage, customer wants and needs, and how well the company meets them.
  • Financial Perspective: How well the company is performing financially, cash flow, results, financial risks and return on investment.

Balanced scorecards are a great way to map out strategy by starting with the company’s mission, then investigating the four areas listed above. A strategy map is a communication tool that can be used throughout your organization to teach and reference step-by-step connections between objectives and daily performances.

A balanced scorecard could result in improved business efficiency, motivated and well-equipped employees, greater customer satisfaction, and an organized method to monitor progress.

Want to learn more about balanced scorecards, and create one for your company? Consider attending a learning seminar and workshop on February 19 to 20.


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Learning the 4Bs of Talent Acquisition

By Jabrielle Vincee Delfin
Marketing Associate, Profiles Asia Pacific

Talent acquisition has become the heavy artillery in the war for talent. In the ultra-competitive world in which we live, organizations with the right people in the right jobs at the right time stand to win big.

Last Wednesday, People Dynamics Inc. held a learning session on The 4Bs of Talent Acquisition. Conducted by Mr. Malcolm Pick, CEO of People Dynamics Inc. and Dr. Vida Caparas, Ph. D., the 4Bs of Talent Acquisition helped 16 attendees from different organizations determine which approach is the best in talent acquisition.

Attendees from KLMA Philippines, Hafele Philippines Inc., Aboitiz Jebsen Company Inc., Jamila & Company Security Services Inc., Shangri-La Plaza, For His Glory Multipurpose Cooperative, Philippine Veterans Bank and Philippines Public Safety College benefited from the said seminar, discovering how to develop internal talent (build), how to redeploy talent (bounce), how to recruit outside talent(buy), and how to procure contingent or contract labor (borrow).

All in all the learning session was a productive one, and it surely made the attendees come back for more learning sessions and training programs. For a list of all our other programs, click on our training calendar here. For a gallery of the event, click <a href=www.facebook.com/profilesasiapacific>here</a>.


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Use Social Media to Find Good Candidates

Social media users show innovation and adaptability. Candidates who use social media well demonstrate an ability to utilize relevant means of communication in modern society. As employers, investigating the social media presence of potential candidates can reveal strengths and weaknesses that a resume and cover letter cannot.

Social media is an ever-changing landscape of images, words, and the occasional video. There are a number of ways to use social media, and the best candidates will use them to accomplish a goal. The goal could be to find a job, to project their professionalism, to establish themselves as travel resources, or to raise awareness for a topic. No matter what the goal of your potential candidate is, look at whether they accomplish it.

There is also an element of time in social media that does not exist in a resume or cover letter. You can see the real-time updates of your candidates, and look at what they find important enough to share, when. If you are hiring for a Wall Street company and your candidate is tweeting about his or her new TV in the middle of a financial crisis… You may want to rethink your options.

You can see how your candidate interacts with others on social media. Does your candidate use smart language, even in a casual setting? Do they sacrifice grammar for any reason? Is your candidate friendly and courteous to all?

Social media can display a candidate’s innovation. A candidate can say he or she is a creative problem-solver in a resume, but his or her social media can provide evidence. Look at whether he or she shares useful articles, has good insight, and demonstrates investigative thinking.

Finally, look at whether your candidate approaches negative feedback on social media with grace or anger. This will likely reflect how they respond to constructive criticism in the workplace.

By analyzing a candidate’s social media behavior, potential employers can see the claims in a resume enforced or refuted by real-life (or, well, digital-life) behavior.


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