Join us on January 25 as we discuss Marketing with Social Media. Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses.
This whole day course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
Participants will learn how to describe the value of social media to marketing plans, create and launch a social media marketing plan, select the right resources for a social media marketing team, and more. At the end of the course, they will be able to define how to use social media to build an internal community, use metrics to measure the impact of a social media plan, and manage difficult social media situations.
This course will also go over features of key social media sites, including Facebook, LinkedIn, and Twitter. Participants will get insight about whether a blog adds value to a social media plan, and how to stay on top of trends and use social media management tools to stay agile.
- What is social media?
- Understanding the marketing mix
- Developing a social media plan
- Building your social media team
- Using social media to build internal communities
- Analyzing your impact with metrics
- Keeping on top of the trends
- Damage control
- Using Facebook, LinkedIn and Twitter
- Building a blog or vlog (including using YouTube)
- Using specialty sites (e.g. Pinterest and Yammer)
- Using social media management tools
- Launching your plan
The investment for this course is P3,500 plus VAT.
About the Facilitator
Gene Kenneth M. Ilagan is an MBA Graduate of Colegio de San Juan de Letran. He is also a graduate of Bachelor of Science in Psychology at the University of Santo Tomas. He is a certified and authorized Google Apps Trainer. He is also a training specialist for RAMCAR Food Group and conducted various training programs such as program development, designing and facilitating adult learning, and Google apps user program. He is a recipient of various leadership awards and currently the Chairman of Marketing Committee for UST Association of Thomasian Psychology Alumni and Vice Chairman for Letran Graduate School.