A staggering 97 percent of Americans text at least once a day, and that kind of smartphone attachment means that it’s easier than ever to reach people whenever you want and wherever they happen to be. Our society is on the move and to be efficient, our human resources departments have to start moving too.
The answer lies on mobile communication and the benefits are surprisingly diverse.
Better Efficiency Through Automation
Historically, there has always been one constant that applies to office work: employees have to be there to get anything done. The 9-to-5 grind has evolved into 40-50 hour work weeks that leave companies debating the merits of overtime versus the drawbacks of a soaring labor costs, and workers loathe the loss of work-life balance. Even more frustrating is the energy and organization it takes to manage bulk responses to company-wide invitations or surveys.
Enter automation. The same concepts that make mobile marketing automation work so well for converting consumers also apply to communication between HR departments and employees.
- Regular, no-delay responses build up a sense of trust because messages never go unacknowledged
- Automation means no one has to actively press the “send” button or sift through responses one by one
- Bulk mobile messaging gets the word out quickly in case of emergencies or last-minute changes but targeted lists allow for small-batch communication tailored to specific groups as well
Streamlining the Hiring Process
HR managers hoping for a communication and recruiting solution that actually makes sense – rather than making more paperwork for everyone – have finally found the answer thanks to mobile communication.
Hiring is typically a complicated process that involves a number of tedious steps for the both the employer and the applicant, but responsive mobile websites and secure SMS allow people to do everything from uploading a resume to electronically signing a contract while on the go. Text messages have an impressive open-rate of 98 percent, so it’s almost guaranteed that a job offer sent via SMS will reach someone long before an offer submitted via email.
Building a Social Profile
Online profiles aren’t just for bored teenagers anymore. Companies fighting over top candidates have to find an edge somehow, and when salary and benefit packages are just about even, it’s often company culture and “fit” that skew candidates one way or the other.
Building out a business’s Facebook profile and shaping the brand story using Instagram and Twitter are just a few ways that HR departments use mobile communication to connect. From uploading pictures from the annual charity run to posting news about a major deal or merger, it really is possible to change public perception using just 140 characters and a smartphone. Those Snapchat stories and status updates are just as effective on current employees, too; people who feel highly engaged at work are 59 percent less likely to look for a new job.
Mobile technology is quickly becoming an integral part of human resources strategies across the globe, but the technical side of things can be overwhelming. By starting small and focusing on the efficiency and personalization possible with things like text, it becomes startlingly easy to see how very helpful mobile communication can truly be.
Ken Rhie is the CEO of Trumpia, a complete SMS software with mas SMS messaging, smart targeting and automation.