Monthly Archives: December 2014

Looking Forward to a New Year

As the year comes to an end, it's a great time to take a retrospective look at how your business performed in the last 12 months. Below are a few quick questions to ponder before your holiday vacation begins. What were your biggest challenges? Where were your greatest areas of growth? What aspect of your business has the most potential? How did your revenue compare to the previous year? Which clients should you focus on [...]

Use social media to generate holiday buzz around your brand

The holidays are noisy, and not just in the bustling-city, crowded-shopping-mall sense of the word. Advertisements and sale signs hang in shop windows, brightly colored billboards and loud commercials scream at consumers to come buy gifts at this store, or that mall. Advertisements assault the senses, with visual ads plastered on almost every flat surface you can find, radio ads that play between songs, and even online ads on websites and in your inboxes. Retail [...]

4 Holiday Mistakes for Employers to Avoid

Getting excited for the holiday season? So are your employees! Avoid stepping on any toes and keep the holidays a happy time by avoiding a few common mistakes. Expecting too much The holidays are a busy time for everyone, and demanding employees work during their days off just because it's the "busy season" is going to be detrimental to employee loyalty and morale. Don't expect your employees to put their work above their families and [...]

Holiday Do’s and Don’ts for Small Businesses

The holidays are exciting but expensive for small businesses, whether you plan to throw a holiday party or give out the traditional 13th month's pay. Follow these simple do's and don'ts to avoid disaster and make the holidays enjoyable for everyone. DO Throw your holiday parties in the office, preferably a lunch that won't cut into employees' personal time. You could also choose to give them the rest of the day off afterwards as a [...]

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