In the upcoming months, ASEAN countries will come together to form a single market and production base for the 10 participating countries. This will result in the fourth densest economic bloc in the world, with a free flow of goods, services, investment, and skilled labor.
The ASEAN Economic Community (AEC) will be a game changer. Our region’s companies will face unprecedented access to markets, and unprecedented competition. Organizations that do not have a regional game plan, or understand how to build brands, will fall behind.
“Of the companies surveyed with annual revenues under $100 million, nearly 40% of leaders concede that their top selling product does not have a clear brand idea—or has no brand idea at all.” – IMPHIL
The economic market in Asia has long enjoyed little competition when it comes to their local markets, and with no clear brand vision, companies are likely to face economical turbulence when consumers begin why your product is the best in all of Southeast Asia.
Arm yourself and your company for this upcoming transition at the upcoming IMPHIL conference in Cebu, scheduled for June 27, 2014.